Forza Horizon 4 Digital Campaign
Sugar Digital created a national ad campaign to promote the release of video game Forza Horizon 4. How do we create excitement for the games key feature of dynamic weather conditions? We created ad units that analysed the users geo location to reflect the live weather conditions in the ad unit. One of 6 weather scenarios would play based on the users location. This ever changing ad unit would load video teasers with the correlating weather conditions ultimately pushing users to experience the excitement of racing and pre-order the game. The ad unit utilised Celtra and played across users desktop and mobile homepages.