Celtra Digital Campaign
Ghost In The Shell
The Iconic animation series Ghost in the Shell has been adapted to into a feature film starring Scarlett Johansson. Sugar was tasked with creating an engaging page takeover and digital advertising to drive traffic to the video trailer in anticipation of the films cinema release. Working with IGN.com.au we created an engaging digital campaign that hacked the IGN website and took users on a journey to uncover the trailer.