Creative Digital & Advertising Agency in Sydney - The Sugar Agency

God of War

To promote the release of the new God of War video game Sugar was tasked with creating an animated page takeover to engage users drawing them into viewing the trailer for the game & pre-ordering the game online.

God Of War

God Of War

We created a unique video interactive concept to celebrate the release of GOD OF WAR. Through a targeted ad strategy the homepage would be taken over by the games protagonist and revealed through one of his 3 combat techniques with the axe. Once revealed the user could watch one of two trailers according to the takeover.