We created a complete celtra ad unit and homepage take over to build anticipation for the cinema release of Dunkirk. Using 3 of the characters stories we funnelled users down one of three potential ad placements. The short videos gave users a short view into the action which ultimately led to the film trailer. At the end of the ad unit users where able to purchase cinema tickets based on their geo location which assisted in real time sales. This simple, elegant ad execution ran across desktop and mobile across the IGN australia website.