Toyota dynamic campaigns
We work with Toyota and BWM Dentsu to create monthly dynamic digital ad campaigns. By segmenting the Toyota audience we target users based on publisher site, individual preferences and profile.
Utilising the Double Click platform we set up monthly content and have been optimising each campaign to deliver great results and ROI to our client. Additionally we have begun the first wave of dynamic mobile digital campaigns set up in celtra. With the learnings from these campaigns we look to deliver the Toyota audience base targeted and engaging campaigns employing them to discover the latest models and feature.